“Hey, How you doing?”, “How about a cup of coffee?”, “ Let’s catch up and discuss in detail.”
(That is neither Joey from F.R.I.E.N.D.S flirting with a girl nor a movie scene. In fact, you too can have such conversations with a client. There is nothing wrong with it.)
We all have mentioned in our resumes that we have good communication skills. But the question is, do we really put it to use?
(We are not talking about your good hold on chatting with your colleague. We mean communication in the real sense - with the higher authorities or the God itself “The Client”).
Keep in touch
Real communication is after a job is done. If you completely cut off your client once you delivered what they needed, it can become a big turn-off. The client will also cut off your name from the list then. If you don’t want this to happen, don’t let them forget you. Keep in touch through emails and chats, exchange ideas and thoughts, share if you find something that will interest them.
Don’t confuse them
Clients approach you for a specific purpose on which you have the expertise. Never take benefit of it and confuse them even more. Remember, you might be the expert, but the client not necessarily is. Explain them in a language they can grasp easily, draw simple diagrams and illustrate them with simple examples. Never try to show off your vocabulary of jargon. If they fail to understand, there’s no point in you talking.
Staying professional is crucial, but not always. Sharing your experiences and asking them to do the same will build more trust. The client will feel more welcomed and will open up what and how they want. It will flatten your bumpy road ahead.
Converse right, gain right
Good conversations can bring in more opportunities. A good repo with a client not only makes him come to you but also brings more opportunities. Your happy client will spread the word about your work and how much they enjoyed your company. This will literally lead to more knocks on your door then.
Remove roadblocks of suspicion
After you start working on a project for your client, converse with them regularly. Keep them updated before they come to you. It will make them relax and will remove any kind of suspicion they have on their mind. Also, discuss if you face any crisis, assure them by explaining how you will handle it. This will build transparency and credibility in your relationship with the client.
To conclude, always make your clients feel that you have them on board and are not sailing away, leaving them on an island alone. Work shoulder to shoulder with your client. Tell them you’ll do it, tell them you’re doing it, tell them you did it. If you follow this, then you know who they’ll ask to do it again next time?