On-demand beauty services are becoming a major trend in app development due to the increasing demand for convenience, personalization, and accessibility. These apps allow users to book beauty services like hair, makeup, and spa treatments from their smartphones, offering a seamless experience tailored to individual needs. With the beauty industry shifting towards digital platforms, on-demand beauty apps provide instant access to professional services, making them the next big thing in the tech-driven beauty market. The rise of mobile technology and consumer preference for convenience continues to fuel the growth of this innovative trend.
The beauty and wellness industry has experienced exponential growth over the past decade, spurred by consumer demand for convenience and personalization. An on-demand beauty services app connects customers with beauty professionals, offering services such as hairstyling, makeup, nails, skincare, and more, all delivered to the customer's location. These apps also allow users to book beauty services such as hairstyling, makeup, nails, and skincare at their preferred location and time, all with just a few taps on their smartphone.
With the increasing integration of technology into our daily lives, the intersection of the beauty industry with on-demand mobile services represents a seismic shift in consumer behavior. The rise of on-demand beauty service apps provides a flexible, personalized, and easily accessible solution for users seeking beauty and wellness services at their doorstep.
The on-demand economy, which includes transportation, food delivery, and healthcare, has made convenience a priority, and beauty services are the latest addition to this trend.
Developing an on-demand beauty services app can be a lucrative business opportunity, but it requires careful planning and execution. This blog covers the key aspects of developing such an app. It explains the needs and benefits for such an app by explaining the market and defining features to choosing the right technology stack and implementing essential functionalities.
The on-demand market in the beauty industry has seen significant growth in recent years. More consumers seeking convenient and personalized beauty experiences. The convenience of on-demand services has already transformed various industries. The beauty industry has not been spared.
As more consumers seek services that fit their busy schedules, beauty service providers are turning to app-based platforms that make it more convenient to take advantage of beauty services. According to a report by Grand View Research, the global beauty and personal care market is expected to reach USD 716 billion by 2025, and a substantial portion of this growth will be driven by the on-demand model.
The beauty industry is undergoing a significant transformation, thanks to the advent of on-demand beauty services apps. With the integration of advanced technologies such as Artificial Intelligence (AI) and Augmented Reality (AR), these apps are setting a new standard for convenience, personalization, and efficiency. Some of the main reasons for the rise of this type of apps:
Increasing Consumer Expectations for Convenience: Consumers expect seamless and convenient experiences across industries, including beauty. They prefer services that come to them rather than having to travel to a physical location. On-demand apps meet these expectations by providing services at the time and place of the customer's choice.
Personalization and Customization: Consumers are looking for services tailored to their individual needs. On-demand beauty apps allow users to choose their preferred beauticians, treatments, and time slots, creating a more personalized experience than traditional salon visits. Such beauty apps offer a level of personalization that traditional beauty services often lack.This customized approach not only enhances the user experience but also builds trust and loyalty.
Growth of the Gig Economy: The gig economy has enabled independent contractors and freelancers to offer their services more flexibly. Beauty professionals are increasingly turning to on-demand platforms as a way to manage their schedules and expand their client base. This trend supports the rapid growth of on-demand beauty apps by providing a steady supply of skilled professionals.
Technological Advancements: Advancements in mobile app development, payment gateways, geolocation, and AI-driven personalization have made it easier than ever for companies to offer on-demand beauty services through user-friendly mobile applications. From robust backend systems that handle bookings and payments to user-friendly interfaces that enhance the customer experience, the technology driving these apps is both sophisticated and accessible.
Expanding Market Opportunities: The beauty industry is vast, with a diverse customer base that spans various demographics. On-demand beauty apps tap into this broad market by catering to different segments, including busy professionals, stay-at-home parents, and even corporate clients. Additionally, these apps open up new opportunities for beauty professionals who can reach a wider audience and manage their schedules more effectively.
Growth of the Gig Economy: The gig economy is thriving, and on-demand beauty services are a perfect fit for this trend. Beauty professionals can leverage these apps to offer their services on a flexible basis, working when it suits them and scaling their business without the overhead of a physical location. This model not only benefits the professionals but also ensures that users have access to a wider pool of talent.
Post-Pandemic Shift in Consumer Behavior: The COVID-19 pandemic has had a lasting impact on consumer behavior, with many people becoming accustomed to the convenience of at-home services. Even as restrictions ease, the demand for on-demand apps remains high as consumers continue to prioritize safety, comfort, and convenience.
Increased Focus on Self-Care and Wellness: The growing emphasis on self-care and wellness has also contributed to the popularity of on-demand beauty services. As more people invest in their well-being, they are looking for ways to integrate beauty and wellness into their daily routines. On-demand apps provide a seamless way to access professional services that cater to these needs.
Scalability and Global Potential: On-demand services are not limited by geographic boundaries. With the right app, these services can be scaled globally, reaching users in different cities and countries. This scalability makes on-demand beauty services an attractive venture for developers and entrepreneurs looking to tap into a global market.
On-demand apps are poised to become a dominant force in the beauty service app development landscape, driven by the demand for convenience, personalization, and flexibility. As the beauty industry continues to evolve, these apps will play a crucial role in shaping the future of how beauty services are delivered and experienced.
Take advantage of the rise in popularity of on-demand apps. Hire remote developers from a professional firm like Acquaint Softtech and reap the rewards. For developers and entrepreneurs, now is the perfect time to explore the potential of on-demand services for beauty apps and create innovative solutions that cater to this growing market.
Before diving into development, conducting thorough market research is crucial. Understanding your target audience, competitors, and market trends will help shape your app’s features and business model. Determine the demographics and preferences of your potential users. This could include busy professionals, stay-at-home parents, or individuals who prefer in-home services over visiting salons.
It is also vital you analyze your competitors. Study successful on-demand beauty apps like Glamsquad, Priv, or UrbanClap. Analyze their features, pricing models, and user feedback to identify opportunities and gaps in the market. Determine what sets your app apart from competitors. This could be exclusive services, loyalty programs, or partnerships with premium beauty brands. Defining your unique selling proposition (USP) can do wonders to your business venture.
On-demand food delivery market was expected to rise to $161.74 Billion by 2023.
49% of on-demand users are millennials and 45% have a four year college degree or higher. (HBR)
As per the global demand and data from Singular, Apptopia, Data.ai and Google Play some of the popular industries when it comes to on-demand services include food & drink, groceries, travel, dating, home services, healthcare, flowers, gifts, and beauty products and services.
Global cosmetic market size is expected to rise to 474 Billion in 2030. The current worth in 2024 is approximately 300 Billion USD.
The beauty and personal care market worldwide is expected to generate a revenue of over USD 646.20 Billion in 2024.
Annual growth of beauty and personal care market between 2024-2028 is expefted to be 3.3%.
Develop a well-researched on-demand app that meets the latest trends and user needs. Our expert team can help you create a cutting-edge solution that stands out in the market.
There are a wide range of apps targeted at the beauty industry. These apps not only enhance user convenience but also provide beauty professionals with new ways to reach and engage their customers. As an on-demand app development company, the expert team of developers build many types of on-demand apps. This includes on-demand apps for the beauty industry as well.
Businesses can benefit from hiring a software development outsourcing company like us. Here’s a breakdown of the different types of apps for beauty services:
These apps connect users with beauty professionals who provide services at a location of the user’s choice, such as their home, office, or hotel. Users can book services like hairstyling, makeup, manicures, pedicures, and massages on-demand, often with the option to choose the time and place. They include features like Real-time booking, service provider profiles, customer reviews, secure payment gateways, and GPS tracking. Examples: Glamsquad, Priv, UrbanClap
These apps allow users to book appointments at local beauty salons and spas. Users can browse different salons, view available services, read reviews, and choose the most convenient time slot. They include features like Appointment scheduling, salon search filters, service listings, customer ratings, and reminders. Examples: Booksy, Fresha, StyleSeat
These apps focus on the sale and distribution of beauty products. Users can browse a wide range of cosmetics, skincare, haircare, and other beauty products, often with recommendations based on their preferences. Some of the main features of this type of apps include Product catalogs, personalized recommendations, user reviews, secure payments, and delivery tracking. Examples: Sephora, Ulta Beauty, Glossier
These apps provide users with tutorials, tips, and educational content related to beauty and personal care. They often include step-by-step guides, video tutorials, and articles from beauty experts. Some of the main features of this type of app include Video tutorials, beauty tips, virtual try-on features, and user-generated content. Examples: YouCam Makeup, MakeupPlus, BeautyPlus
These apps allow users to try on different makeup looks, hairstyles, and beauty products virtually using augmented reality (AR) technology. Users can experiment with various styles before making a purchase or booking a service. The main features of this app include AR-based virtual try-ons, face recognition, personalized suggestions, and social sharing. Examples: Modiface, YouCam Makeup, L'Oreal Makeup Genius
These apps offer users curated beauty products delivered to their doorstep regularly as part of a subscription service. The products are often personalized based on the user’s beauty profile and preferences. The main features include Personalized beauty boxes, subscription management, product reviews, and loyalty programs. Examples: Birchbox, Ipsy, FabFitFun
These apps provide a platform for freelance beauty professionals to list their services and connect with clients. Users can book services directly from individual professionals, often with options to choose specific skills and specialties. Some of the key features include Freelancer profiles, service listings, direct bookings, secure payments, and user ratings. Examples: Thumbtack, TaskRabbit (beauty services category)
These apps are designed for customers of beauty brands and salons to earn rewards, discounts, and loyalty points. They often include features that encourage repeat business through special offers and promotions. Key features include Reward tracking, exclusive offers, points redemption, and in-app purchases. Examples: Sephora Beauty Insider, Ulta Beauty Rewards
These apps create a community around beauty, where users can share tips, looks, reviews, and experiences. They often include social networking features like profiles, followers, and direct messaging. Main features include community forums, product reviews, user-generated content, social sharing, and direct messaging. Examples: Beautylish, MakeupAlley, Influenster
These apps focus on organizing beauty events, workshops, and training sessions. They cater to both consumers and professionals looking to enhance their skills or discover the latest trends in the beauty industry. The main features of this type of app include Event listings, ticketing, workshop schedules, and educational content. Examples: Eventbrite (beauty category), Salon Iris (for training sessions).
The success of on-demand beauty apps hinges on the right business model. Several models have proven effective in the on-demand beauty services space, each catering to different types of consumers and service providers.
Besides implementing a good idea it is also vital businesses select the correct revenue model to reap the benefits. Consulting the experts regarding the ideal business model often pays off. At Acquaint Softtech we have highly skilled developers with skills in a wide range of technologies; this also includes advanced technologies. We offer the flexibility of outsourcing and IT staff augmentation as per requirements.
Aggregator Model: In this model, the app serves as a platform connecting users with independent beauty professionals or salons. The app takes a commission from each booking. This is a popular model because it allows professionals to set their own prices while giving consumers a range of options to choose from. Examples of apps using this model include Glamsquad and Urban Company. This is often referred to as the commision model as well.
Adverts Model: One of the popular revenue models that is popular is the 'Adverts model'. As the name suggests it involves charging businesses to display their adverts. It is highly beneficial by ensuring the adverts are relevant.
Subscription Model: Some beauty apps offer subscription services that provide users with regular beauty treatments for a fixed monthly fee. This model encourages customer retention and ensures recurring revenue. Apps that adopt this model often offer discounts, exclusive services, or loyalty points to subscribers.
Freemium Model: Some on-demand beauty apps offer free basic services but charge for premium features such as access to top-rated beauty professionals, advanced booking options, or exclusive treatments. This model allows the app to attract a large user base while generating revenue through premium upgrades.
Direct-to-Consumer (D2C) Model: In this model, beauty brands offer their services directly to consumers through their apps. This eliminates intermediaries, allowing brands to build stronger relationships with their customers while offering personalized services. Many luxury beauty brands have adopted this model to deliver bespoke services to high-end clients. This is also referred to as the eCommerce model and the In-App purchases which supply beauty products via a delivery app.
Special Listing: Giving preference to beauty professionals and salons that request to be featured for a cost in your listing is a good strategy. This means listing their services at the top for a relevant search query.
To understand why on-demand beauty apps are gaining momentum, it’s essential to explore the features that make these apps user-centric, efficient, and scalable.
User Registration and Profile Management: Allow users to sign up using email, social media, or phone numbers. Provide options to manage profiles, including personal details, payment methods, and service preferences.
Service Catalog: Display a list of available beauty services with detailed descriptions, pricing, and estimated time. Users should be able to filter and search for services based on their needs.
Real-Time Booking: Implement a calendar feature where users can choose available time slots for services. Real-time booking ensures no overlap and provides users with immediate confirmation.
Professional Profiles: Provide detailed profiles of beauty professionals, including their qualifications, experience, and user reviews. This builds trust and helps users choose the right professional.
In-App Payments: Integrate secure payment gateways to facilitate in-app payments. Support multiple payment methods like credit/debit cards, e-wallets, and cash on delivery.
Live Tracking: Allow users to track the real-time location of the beauty professional as they approach the service location.
Ratings and Reviews: Enable users to rate and review services and professionals after the appointment. This helps maintain service quality and guides future customers.
Push Notifications: Keep users informed with notifications about booking confirmations, reminders, special offers, and service updates.
Customer Support: Provide a help desk or chatbot feature for users to resolve queries or issues quickly.
User and Professional Management: Admins can manage both user and professional profiles, including verifying professionals and handling disputes.
Service and Pricing Management: Control the list of services, set base prices, and run promotions or discounts.
Analytics and Reporting: Access detailed reports on app usage, revenue, user behavior, and service performance to make informed business decisions.
Content Management System (CMS): Manage content across the app, including service descriptions, blog posts, FAQs, and more.
Push Notification Management: Send targeted notifications to users and professionals for marketing, reminders, and updates.
Customer Support Management: Oversee customer support activities, handle escalations, and ensure timely resolutions.
Registration and Profile Setup: Professionals can sign up and create a detailed profile highlighting their skills, experience, and availability.
Appointment Management: Allow professionals to manage their schedules, accept or decline bookings, and view appointment details.
Earnings Dashboard: Provide a dashboard to track earnings, view payment history, and manage payouts.
Service Management: Enable professionals to update their offered services, pricing, and availability directly from the app.
In-App Navigation: Offer navigation assistance to help professionals reach the customer’s location promptly.
When developing an on-demand beauty app, it's important to consider a variety of factors to ensure that the app meets user expectations, provides a seamless experience, and stands out in a competitive market. Here are the key factors to consider:
Identify the primary users of the app (age, gender, location.
Research the demand for beauty services in your target market.
Study existing apps, their features, user reviews, and gaps in the market.
Decide on the types of beauty services to offer.
Decide whether to develop a native app for iOS and Android or use a cross-platform solution.
Choose a robust backend to handle user data, bookings, and payments securely.
Select an appropriate monetization model.
Define and manage the geographical areas where services are offered.
Have a system in place to optimize the app like by tracking user behavior, booking trends, and popular services
By carefully considering these factors during the development process, you can create a successful on-demand beauty app that meets the needs of users and service providers while remaining competitive in the market.
It takes the skills and experience of a well-established firm to develop cutting-edge solutions. Acquaint Softtech is one such firm with over 10 years of experience. We also happen to be one of the few firms in Asia that is an official Laravel partner. Having delivered over 5000 projects to clients worldwide, you can trust us with the development of your on-demand beauty services application.
Here is how one can develop an on-demand app for the beauty industry:
Identify Target Audience
Analyze Competitors
Define Unique Selling Proposition (USP)
Choosing the right technology stack is essential for building a scalable and robust on-demand beauty services app. Here’s a recommended tech stack.
Mobile: Swift for iOS, Kotlin for Android, or Flutter/React Native for cross-platform development.
Web: React.js or Angular for a responsive web interface.
Framework: Laravel (PHP), Django (Python), or Node.js.
Database: MySQL, PostgreSQL, or MongoDB.
API: RESTful API or GraphQL for communication between the frontend and backend.
Payment Gateway: Stripe, PayPal, or Braintree for secure payment processing.
Push Notifications: Firebase Cloud Messaging (FCM) or Apple Push Notification Service (APNS).
Cloud Hosting: AWS, Google Cloud, or Azure for hosting services.
Real-Time Tracking: Google Maps API or Mapbox for location tracking and navigation.
Agile Development Methodology
Frontend Development
Backend Development
Integration
Testing
App Store Submission
Beta Testing
Marketing and Promotion
Post-Launch Support and Maintenance
Gather Feedback
Regular Updates
Customer Support
Commission-Based Model
Subscription Plans
In-App Advertising
Develop a feature-rich on-demand app with our expert team at Acquaint Softtech. We’ll help you integrate cutting-edge features and create a seamless user experience that sets your app apart.
The development timeline and cost of an on-demand beauty services app can vary greatly, depending on the complexity of the features, the technology stack, and the development team's experience. However, here's a rough estimate:
Development timeline: 6-12 months
Development cost: $100,000 - $500,000
Conclusion
Developing an on-demand app for the beauty industry requires careful planning, technical expertise, and a deep understanding of the beauty industry. By following this guide, you can create a successful app that meets the needs of both users and beauty professionals. Remember to stay focused on providing a seamless user experience, ensuring the app's scalability and security, and continuously iterating to improve the app's features and performance.
While the on-demand beauty services market is ripe with opportunities, it is not without challenges. It is ideal for both startups as well as well-established businesses. However, a different set of factors apply to both. There are already many different types of apps offering similar services. Hence, it is vital one develops an app that stands out.
Startups have the option of opting for an MVP. On the other hand, other businesses can spare no effort in attempting to build the perfect on-demand app for the beauty industry with all bells and whistles. When you opt for Acquaint Softtech, you will have all development options open to you.
However, entrepreneurs and developers must navigate various hurdles to create successful and scalable apps.
Supply Chain Management
Customer Trust and Safety
Managing User Expectations
Competition in the Market
Regulatory Compliance
The future of on-demand beauty services is incredibly promising. As the beauty industry continues to evolve, on-demand services will likely become an integral part of consumers' beauty routines. Our developers strive to remain abreast with the latest technologies.
In fact we have a knack of developing next-generation solutions to give your business an upper-edge. Hire developers from Acquaint Softtech for future-proof solutions. Here are some future trends to watch for in the on-demand beauty app space:
Virtual Beauty Consultations: With advancements in augmented reality (AR) and artificial intelligence (AI), on-demand beauty apps will increasingly offer virtual consultations. Users can receive personalized skincare advice or try on different makeup looks using AR, all from the comfort of their homes.
Expansion into Wellness and Fitness: On-demand apps may expand into the broader wellness space, offering services such as yoga, meditation, and fitness training. The integration of beauty and wellness will allow apps to offer a holistic approach to self-care.
Incorporation of Telemedicine: Some on-demand apps may integrate telemedicine services, allowing users to consult dermatologists or skincare experts remotely. This will provide users with professional advice on treating skin conditions or enhancing their beauty routines.
Personalized Beauty Regimens: As AI technology continues to advance, on-demand beauty apps will become even more personalized. Apps will analyze user’s beauty preferences, skin conditions, and treatment history to offer customized regimens and product recommendations.\
Sustainability and Ethical Beauty: As consumers become more eco-conscious, there will be a growing demand for apps that prioritize sustainability and ethical beauty practices. Future on-demand apps may offer eco-friendly products, promote cruelty-free services, and encourage sustainable beauty habits.
The rise of on-demand beauty services represents a pivotal moment in the beauty and wellness industry. As consumers continue to prioritize convenience, personalization, and self-care, on-demand beauty apps are poised to revolutionize how beauty services are delivered. Entrepreneurs and developers who can successfully navigate the challenges of this emerging market will have the opportunity to capitalize on a rapidly growing industry.
Whether it’s creating a seamless user experience, integrating AI-driven personalization, or partnering with top beauty professionals, the potential for growth in the on-demand beauty services space is immense. By keeping pace with technological advancements and evolving consumer preferences, on-demand apps will undoubtedly become the next big thing in app development.
Ready to bring your beauty services on-demand app to life? Hire our skilled remote developers to build a top-notch, feature-rich application tailored to your needs. Leverage their expertise to ensure your app stands out in the market.
On-demand beauty services allow users to book beauty treatments such as hair styling, makeup, skincare, and massages through mobile apps, offering convenience and flexibility.
These services are becoming popular due to the increasing demand for convenience, personalized experiences, and the ability to access professional beauty treatments at any time and place.
The growing consumer preference for instant access, coupled with the rise of mobile technology, is driving the need for on-demand beauty apps. They address user’s desire for fast, personalized services, making them a high-demand market.
Both users and beauty professionals benefit. Users enjoy quick access to services, while beauty professionals can expand their client base and schedule more flexible appointments.
These apps usually include features such as real-time booking, service customization, in-app payments, location-based services, customer reviews, and appointment reminders.
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