“How about a patch of pink?”, “No, purple would be good.” “Naaa, that’s too odd. Let’s try some lighter shades.”
If you think this is a conversation on choosing a color for a room, you are mistaken. It is for a website! Confused? Well, the process of picking from the color palette is followed in the web designing field also. Just like you do for your home. Why??? What is the need? Who does that?
You might have come across various websites that might have turned you off due to their bright or weird choice of colors. It is because the theory of attracting users with colors went wrong. We all know that colors communicate. Each color represents something, and its incorrect usage can even decrease your web traffic. Did you know that color schemes do influence the visitors' decision-making? Let us see how.
Extremely bright colors can give strain to the eyes. Moreover, they will hardly read the content in it.
A minimal color scheme creates contrast and gives a unique look and feel to the website.
Many prefer using their brand logo colors on the website to create uniformity and establish their brand identification. Though it is a good move, using them rightly matters a lot. Or else, it can spoil the game.
If you want to add a splash of colors here and there, go on, but hold your horses while using them. If you end up adding too much, it will lose its impact.
Remember your background and the text must always complement each other. The best combination for this is black and white. But if you are using your brand color, then pick a color that is contrasting to yours.
Color combinations are good but, go for a maximum of three colors. Never create a rainbow of colors on your website. To give a pleasant experience to the visitor, cleverly use not more than 3 or 4 colors.
Keep in mind that the responses to colors vary accordingly with gender, age, or cultural background. For example, red is a danger for some while its love for others. Do market research, study your target audiences, and use colors accordingly. You do not want any conflicts arising due to colors. Do you?
