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Exploring the Intersection of AR/VR and eCommerce in Web Development

June 15th, 2023
AR VR in eCommerce industry.


Augmented reality (AR) and virtual reality (VR) are rapidly growing technologies that are changing the way people perceive and interact with the world. As with any new technology, there are concerns regarding how it will impact society. AR/VR is already changing eCommerce in a number of ways, but there's no doubt that it will continue to do so as more companies begin exploring ways they can incorporate this technology into their websites. 

There are new technologies released every year and an equally high number of technologies & trends adopted each year for website development. Here is a list of some of them: 

  • Artificial Intelligence

  • Virtual Reality

  • Augmented Reality

  • Blockchain Technology

  • Voice User Interfaces (VUI)

  • Natural Language Processing (NLP)

  • Internet of Things (IoT)

  • Headless CMS

This article explores how AR/VR technology will impact eCommerce solutions.

Augmented Reality and Virtual Reality are Both Rapidly Growing Technologies

Augmented Reality and Virtual Reality are both rapidly growing technologies. With the advent of AR/VR, the world is changing at an incredible pace, and it's only going to get faster as these new technologies become more popular and accessible. Augmented Reality (AR) allows users to see virtual objects in real-life environments through their devices, such as smartphones or tablets. These objects can be interactive, allowing people to interact with them just as they would with any other object they may encounter in their daily lives. 

This means that businesses have the opportunity to create immersive experiences for customers who may not otherwise be able to visit their physical locations due to distance or time constraints; this could mean anything from selling products online through AR technology instead of traditional methods (e-commerce), advertising campaigns aimed at specific demographics based on where those demographics live geographically so that companies can reach out directly via mobile devices rather than relying solely on print advertisements.

Here are a few statistics that suggest the same:

  • The market size of AR retail in 2021 was 1.9 Billion in 2021 and is close to 2.5 Billion in 2023.

  • The market size of VR retail in 2021 was 2 Billion in 2021 and is close to 2.5 Billion in 2023.

  • The size of the global AI market in 2023 is 8.49 Billion USD.

  • 70% of consumers who have shopped from a VR Store have made a purchase.

  • IKEA has implemented AR/VR technology in a big way allowing customers to take advantage of this technology to shop for the best furniture.

  • Amazon too, has implemented Augmented Reality and allows customers to shop in a more interactive method.

  • BMW and Lenskart have also implemented this technology, with BMW allowing virtual view of their car and Lenskart allowing you to try on various eye care products.

Do you think VR is for you?

Our consultants can provide perfect guidance.

How Will It Impact Society?

As with any new technology, there are concerns regarding how it will impact society. The following are some of the ways that AR/VR may change our lives:

  • It could make shopping easier and more enjoyable. As consumers become accustomed to seeing products in 3D before buying them, they'll have less need for physical stores or catalogues.

  • It could make travelling more immersive and exciting than ever before by transporting us into foreign lands without leaving home (or even our beds).

  • It could revolutionize education by allowing students to immerse themselves in virtual classrooms where they can interact with teachers and classmates from all over the world--and even visit historical sites like Mount Everest or ancient Rome!

What is AR in Website Development?

What is AR in Website Development.

AR is an interactive technology that allows users to interact with their surroundings using a device like a smartphone. It enhances the user experience by adding layers of information on top of real-world environments, allowing users to engage with the world around them in new ways.

Augmented reality is commonly used by retailers as part of their marketing efforts, but there are many other ways it can be used for eCommerce purposes.

What is VR in Website Development?

What is VR in Website Development.

VR is a computer-simulated environment that can be experienced with a VR headset. It's also known as immersive multimedia or interactive 3D graphics. When you visit a website on your phone and see an image of the products being offered for sale, you will be able to see them in 3D by putting on your VR goggles.

AR/VR is Already Changing eCommerce in a Number of Ways.

AR/VR is already changing e-commerce in a number of ways. One of the most obvious is that it can improve the customer experience by giving customers the ability to see what they're buying before they buy it, which makes them feel more confident about their purchase decision and less likely to return an item if they don't like it once they receive it. When customers have this kind of control over their shopping experience, they are more likely to trust you as an online retailer and continue shopping with you in the future.

Another way that AR/VR can be used by retailers is to give shoppers an enhanced shopping experience while browsing through products on your website or mobile app--and even better yet: You don't need any additional hardware or software! All this functionality comes from embedding video players into web pages using HTML5 video tags (or alternatively through WebGL).

It's no secret that eCommerce is one of the fastest-growing industries in the world. According to HubSpot, e-commerce sales account for 8% of all retail sales globally and are expected to reach $4 trillion by 2020. This growth shows no signs of slowing down any time soon, which makes it an exciting time for retailers to be working in this space. But how exactly is AR/VR technology changing how shoppers shop? And more importantly, what does this mean for you as a retailer? Let's take a look:

AR/VR is Already Changing eCommerce industry.
  • VR as a tool for shoppers: VR is a tool that allows shoppers to experience products in a virtual environment. This can be used for both visualization and sensory experiences, such as seeing how a product will look in a home or on yourself. VR allows you to see how products will look in different lighting conditions and settings, which can help customers make better purchasing decisions based on how they plan on using the item. For instance, if someone plans on using an ironing board in their bedroom at night after work and wants it right next to their bed so they don't have to walk far across the room when getting dressed or changing clothes, then they might want something smaller than usual.

  • AR as a tool for shoppers: You can use AR to show your product in its environment, as well as in use by a real customer. You can also use it to give shoppers a look at how the product will look on them if they buy it and wear it for themselves. This can be very helpful for clothing retailers who want their customers to see how their clothes will fit before buying them online or off the rack from a store location.

  • VR as an eCommerce marketing tool: VR can be used as a marketing tool to promote products, brands, services and experiences.

  • Product: VR is an ideal medium for showing off new products in a way that's more engaging than static images or videos. You can get close up on details and see how things work without actually having to touch them. This is particularly useful if you're selling something complicated like furniture or electronics because it gives customers the opportunity to inspect your product before they buy it; something they won't get from just looking at pictures on your website or store window display board.

  • Brand: Promoting yourself as an expert in your field by showcasing what makes your brand unique will help make people trust you with their money (and time). By creating immersive experiences around what sets you apart from competitors--whether that's quality craftsmanship or eco-friendly materials--you'll attract more customers who want those qualities in their purchases too!

  • AR as an eCommerce marketing tool: AR is a powerful tool that allows you to see what a product looks like in your own home. For example, if you're shopping for furniture online and want to know how it would look in your living room or bedroom, AR can help you visualize this.

With AR-enabled smartphones, consumers can use their device's camera to see 3D models of products superimposed on top of real-world environments they take pictures of with their phone's camera. These technologies have begun to change the way we shop. VR and AR are changing the way we buy products and services, as well as the way businesses interact with their customers. In fact, it's not just about buying--it's also about selling. The use of VR/AR in e-commerce has been on an upward trajectory since 2016, with more than 1 billion people using them at least once per month by 2022 (IDC).

While these technologies are still in their infancy, they have already begun to change the way we shop. Retailers and brands should be looking for ways to incorporate these new tools into their marketing plans, both for the short-term benefit and long-term payoff that could come from VR/AR integration.

Benefits of WebAR

Benefits of WebAR.
  • Increase in sales

  • Increase in customer engagement

  • Increase in brand awareness

  • Increase in customer loyalty

  • Increase return on investment (ROI) and brand image

What Does the Future Hold for AR/VR and eCommerce?

Acquaint Softtech is a well-established software development company and official laravel partner with the necessary resources to deliver next-generation solutions. We have the knowledge and expertise to develop top-notch AR/VR eCommerce solutions, like mobile apps and websites. 

Future Hold for AR/VR and eCommerce.
  • AR/VR will continue to grow in popularity and usage. As we have seen over the past few years, AR/VR is becoming increasingly accessible to the general public. With Facebook's Oculus Rift and Google's Daydream View headsets already on the market, it is only a matter of time before other companies release their own products that make it possible for anyone with an iPhone or Android device to experience AR/VR through their mobile devices.

  • AR/VR will be used in a variety of industries. As more people adopt these technologies, we can expect them to find uses outside of gaming and entertainment as well; some examples include healthcare (medicine), education (science), real estate (construction), travel & hospitality (travel planning), agriculture & forestry management etc. The possibilities are endless!

  • AR/VR will become part of everyday life just like cell phones did 20 years ago when hardly anyone had one, yet today most people carry one around everywhere they go regardless if we actually need them or not, simply because having access makes us feel safer somehow even though statistically speaking crime rates have gone down significantly since then.

  • The market size of VR Retail is expected to rise to 4.5 billion in 2028 and that of AR to 6.1 Billion.

AR/VR is the ideal technology to gain the upper edge over your competitors. Get in touch with us today; the developers at Acquaint Softtech keep abreast with the latest technologies.

Common Applications of AR/VR for eCommerce Websites

The eCommerce industry is constantly evolving. Thanks to recent advancements in technology, we've seen a huge rise in the use of augmented reality (AR) and virtual reality (VR). These technologies can have a variety of applications for online stores, including improving customer experience and engagement, showcasing products through immersive visuals, and more. Check out these four ways AR/VR can be used on your eCommerce website today!

Common Applications of AR/VR in eCommerce.

VR Shopping Experience

  • VR shopping is a new way to shop.

  • VR shopping can be used to try on clothes and see them in 3D.

  • VR shopping allows you to see products in context, such as seeing how furniture looks in your living room.

Product Visualization

  • Product visualization is a great way to show your product in a virtual environment. It allows you to show your product in a real-world environment, which can help you convince customers to buy it.

  • For example, if you're selling furniture online and want to convince buyers that their new couch will look great in their living room, then product visualization could be useful for this purpose. A user can see how the couch fits into the room and also try it out before buying it (if possible).

Virtual Reality Ecommerce Storefronts

  • Virtual reality (VR) eCommerce storefronts are a great way to engage customers and provide an immersive experience. While VR is still in its infancy, it's possible that this technology will become the standard for online shopping within the next decade or so.

  • In addition to being used for eCommerce stores, virtual reality storefronts can also be used as a way to improve brick-and-mortar retail experiences. A VR storefront allows customers to see products from different angles and get a better idea of what they look like in person before making purchases; this helps them make more informed decisions when buying items that aren't easily returnable such as furniture or appliances.

360-Degree Videos and Immersion

  • 360-degree videos are a great way to show off products and their features. They allow you to immerse your customers in your brand's story, whether it's behind the scenes or with an experience they would otherwise not be able to have.

  • However, these types of videos aren't as immersive as VR because they can only be watched on mobile devices and do not give users full control over where they look when watching them (as opposed to VR headsets).

  • VR headsets allow users to feel like they are in the room with the product by allowing them full control over their viewpoint and making it seem like there is no screen between them and their environment; this makes for an incredibly powerful connection between customer and brand!

The takeaway for eCommerce is that AR/VR can be used to create a more immersive shopping experience. It allows you to see how the product would look in your home, and it can also show the product in a way that would not be possible in the physical world.

There are many ways to implement AR/VR technology on your eCommerce website. You can use it to create an immersive shopping experience and visualize products and spaces in 3D and 360-degree videos. The possibilities are endless!

Interested in developing a custom AR/VR solution for your business?

Discover the power of custom AR/VR solutions to transform your business. Our expert team creates immersive experiences that captivate audiences and drive your ecommerce growth


The potential for the integration of AR/VR into eCommerce is enormous. It can be used to improve customer experience, boost sales and increase brand awareness. In fact, according to a report by Goldman Sachs Research, the global market for augmented reality (AR) will reach $83 billion by 2025. As more companies begin to explore options for integrating AR/VR into their websites, we recommend that you take advantage of this growing trend as well!

The potential for AR/VR to impact eCommerce is tremendous. As the technology continues to grow and evolve, we will see more and more applications that can be used by web developers as well as retailers. The main takeaway here is that if you haven't explored AR/VR yet, now is the time and Acquaint has the perfect team of remote developers to help you with your custom solution. 


What is an AR/VR eCommerce solution?

An AR/VR eCommerce solution is a technological platform that combines augmented reality (AR) and virtual reality (VR) technologies with eCommerce capabilities. It enables online retailers to provide immersive and interactive shopping experiences to their customers. By leveraging AR and VR, customers can visualize products in a virtual environment, try them on virtually, or see how they would look in their physical space before making a purchase decision.

What are the benefits of using an AR/VR eCommerce solution?

The benefits of using an AR/VR eCommerce solution include:

  • Enhanced customer experience: AR/VR technologies offer immersive and interactive experiences, allowing customers to engage with products in a more realistic and personalized way. This can lead to increased customer satisfaction and higher conversion rates.

  • Improved product visualization: AR/VR enables customers to visualize products in a virtual environment, giving them a better understanding of size, scale, and design. This helps reduce uncertainty and returns due to mismatched expectations.

  • Virtual try-on and customization: AR/VR allows customers to virtually try on products such as clothing, accessories, or even furniture. It also enables customization options, where customers can personalize products according to their preferences and see them in real time.

  • Reduced returns and increased sales: By providing a more accurate representation of products, AR/VR solutions can help reduce returns caused by mismatched expectations. Additionally, the immersive experience and increased confidence in purchasing decisions can lead to higher sales.

  • Competitive advantage: Implementing AR/VR in eCommerce can differentiate your business from competitors, as it offers innovative and cutting-edge shopping experiences. This can attract new customers and retain existing ones.

What types of businesses can benefit from an AR/VR eCommerce solution?

Various types of businesses can benefit from an AR/VR eCommerce solution, including:

  • Fashion and apparel retailers: Customers can virtually try on clothing items, and accessories or experiment with different styles and combinations.

  • Furniture and home decor retailers: AR/VR allows customers to visualize furniture in their own space and see how it fits and complements their existing décor.

  • Beauty and cosmetics brands: Customers can virtually try on makeup products, experiment with different shades, and see how they look on their faces.

  • Automotive industry: Customers can explore and customize vehicles, visualize different colours and configurations, and experience virtual test drives.

  • Jewellery retailers: AR/VR enables customers to try on virtual jewellery pieces and see how they look and fit.

These are just a few examples, but AR/VR solutions can be applicable to a wide range of industries where visualizing and experiencing products is important.

What features should I look for in an AR/VR eCommerce solution?

When considering an AR/VR eCommerce solution, some important features to look for include:

  • Realistic product visualization: The solution should provide high-quality and realistic visualizations of products in virtual environments, ensuring accurate representation.

  • Virtual try-on capabilities: For industries like fashion or cosmetics, the solution should support virtual try-on, allowing customers to see how products look on themselves or in their environment.

  • Customization options: If applicable to your business, the solution should offer customization features, enabling customers to personalize products according to their preferences.

  • Cross-platform compatibility: The solution should be compatible with various devices and platforms, including smartphones, tablets, and VR headsets, to reach a broader audience.

  • Integration with eCommerce platforms: Ensure that the solution integrates seamlessly with your existing eCommerce platform or provides its own eCommerce capabilities.

  • Analytics and insights: Look for solutions that offer analytics and data tracking features, providing insights into customer behaviour, preferences, and engagement.

  • Scalability and support: Consider solutions that are scalable


Mukesh Ram

Founder and CEO, Acquaint Softtech

I love to make a difference. Thus, I started Acquaint Softtech with the vision of making developers easily accessible and affordable to all. Me and my beloved team have been fulfilling this vision for over 15 years now and will continue to get even bigger and better.


Table of Content
  • Introduction

  • Augmented Reality and Virtual Reality are Both Rapidly Growing Technologies

  • How Will It Impact Society?

  • What is AR in Website Development?

  • What is VR in Website Development?

  • AR/VR is Already Changing eCommerce in a Number of Ways.

  • Benefits of WebAR

  • What Does the Future Hold for AR/VR and eCommerce?

  • Common Applications of AR/VR for eCommerce Websites

  • Conclusion

  • FAQ

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