AR/VR in eCommerce lets shoppers preview products in 3D, virtually try them on, and explore immersive VR storefronts before buying. This AR VR shopping experience boosts confidence, lifts conversions, and cuts returns. Common applications include product visualisation, virtual try-on, VR-based eCommerce storefronts, and 360-degree video. To succeed, brands need realistic visuals, cross-platform support, eCommerce integration, and thorough AR/VR testing for online retail platforms. The AR and VR retail market is growing fast through the late 2020s.
