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What Is A Landing Page & How It Works?

March 18th, 2019

Want a landing page that can boost your business? Want to make more profit from your business website? Hmm! We are the right source to deal with such queries. A landing page can increase business sales. It contains an appealing copy and a good user interface. Many web and mobile app development companies claim to give the best web development services. But we know that all road leads to Rome. Everyone is equal, but their customer-centric approach creates the difference. In this post, we are going to reveal some tactics for better use of landing pages.

What is Landing Page?

As the name suggests, it is a kind of web page where leads generated are directed to. If you are promoting your website on the internet, then Landing pages can be most helpful. It is also known as a lead capturing page, destination page, welcome page, or static page. It is specially used for marketing purposes. It can be a Service page, Contact page or Product page, or anything else.

Importance of Landing Page

In the digital era, the landing page is the basic foundation for converting leads into buyers. A lead generated by digital marketing should land on a specific page with a call to action button and focused copywriting content. It is a proven technique for growth-driven business. That’s why many entrepreneurs are looking for responsive landing page templates.

How To Use Landing Page?

Landing pages look like normal ones, but they are specifically created for marketing purposes, unlike the others. If you plan for social media marketing, a landing page will help you in handling leads and converting them to customers. Link your Landing pages to Social media accounts, Email marketing, Search engine marketing campaign to enrich the user experience and maximize your business growth.

Golden Tips For An Alluring Landing Page

Landing pages should handle leads well. But if it is not developed correctly, then it would backfire. Here, we are going to reveal the tips for perfect landing pages.

  • Copy Writing – Powerful copywriting can empower the landing page. It looks genuine and attractive to the leads. Copy is just a one-liner content that is appealing to users and growth-driven. Many big brands hire someone for copywriting in landing pages and ad campaigns.

  • Better UI – User Interface (UI) can attract the customer. So keep in mind that landing pages must be built with a good UI. With a theme and colors, add some extra plugins to enrich the UI. We are not claiming that the best UI can perform better, but the color combination used by your business should match it. If your business is food-related, it helps to choose Orange, Red, or Yellow.

  • Call To Action Button – Call to action button is not a new thing. It is an improved form of the Click Here, Book Now, Buy Now button. A perfect Call to Action button can elevate your business to grow fast. If a button is well placed with appealing text, then boom! It will boost your trade to roar in the market.

Does Your Business Need A Landing Page?

Landing pages can accelerate your business growth. So stay up to date with your web appearance with a perfect Landing page design. A landing page could be different as per the scenario. It could be the Home Page, About Us, Services, or Pricing according to your business category. If you are a kind of service provider, then create a service-oriented landing page. If you are an organization, then include About us, Our Vision content in it. For landing pages, add all features but place them in order. Don’t put the cart ahead of the horse.

How To Create A Landing Page?

It follows the same process as creating any other web page. Just make marketing your priority in it. Please don’t mess up all the content on a single page. You can develop it for free using WordPress landing page theme, free landing page creator software, or other template design websites. Make a proper plan of your priority, your business USP, and get the best ROI from the landing pages. It looks like a piece of cake to develop such pages, but it is difficult in real life. You have to take help from an expert in the industry like Acquaint Softtech.

We are a renowned company in custom web application development. Our team can create delightful landing pages for a productive web application, and our portfolio has proved it. Feel free to discuss your requirements with our experts. Contact us at or give us a call at +1 773 377 6499. Keep Sharing this piece of content with your colleagues.

Mukesh Ram

Founder and CEO, Acquaint Softtech

I love to make a difference. Thus, I started Acquaint Softtech with the vision of making developers easily accessible and affordable to all. Me and my beloved team have been fulfilling this vision for over 15 years now and will continue to get even bigger and better.

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