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Top 5 Things to Consider in Making a Creative Agency Website

April 14th, 2023


The design of a webpage is crucial in expressing oneself through a website. Think of it like a suit, making you 10x better. Making the best-looking website includes lots of factors that we tend to miss. Creating an impactful website for agencies focused on crafting creative communications, such as copies and designs, is crucial. It enables them to convert readers into customers effectively. 

If you are planning to start your creative agency and looking for a guide to make a perfect website, then the Acquaint team is here to help you. With a great deal of experience developing websites for creative agencies, we are the experts to consult when it comes to factors to be considered while making a website. With the help of this guide, you will get the perfect idea of how to create an impactful creative agency website that can help your business to convert from readers to clients.

What is a Creative agency?


Before going any further, it's necessary to have a good idea of the business model. So, let's understand what a creative agency is.

A creative agency is a company or organization that specializes in providing creative and strategic services to businesses and other organizations.

As the name suggests, a creative agency is a team that focuses mainly on design elements for marketing. For example, A website looks flat without innovative components like a creative copy, an attractive web design, graphical design elements, and images. The creative agency creates a greater impact.

How Are They Different From Marketing Industries?


The idea of both industries is the same to create business for your industry but in different ways. A marketing agency mainly focuses on marketing strategies. Meanwhile, a creative agency focuses on creative aspects of marketing by creating appealing designs, content, and copies for your business.

For example, a marketing agency drives a customer to your website through various strategies. They research the market and choose the right audience with the right tactics. Meanwhile, creative agencies focus more on content creation and conversion through designs.

Some good examples of creative design agencies:

  • Copywriters

  • Content writers

  • Graphics designers

  • Web designers and developers

  • Motion graphics

  • Photographers 

  • eBooks 

  • Content Planning and Content Creation

5 Things to consider while making a creative agency website


After understanding creative agency, it's time to understand what critical factors people overlook when creating a website. These factors not only apply to creative agencies but also include businesses offering similar creative services. The reason we have in-depth knowledge in this field is because of our expertise and extensive experience. 

1. Well-crafted design


Think of a website without any design element. It looks flat, right? When you are surrounded by creative people you tend to be more creative. This is essential to stand against the competition. Creative people define their work by how they present it to others. So, your website must be filled with design elements that impress the viewer.

But what does that mean when you implement it on an actual website? Well, it translates to different factors about the services you offer. It would be the right choice to add graphically impressive design elements to your website if your main goal is to provide a graphic designing service. The same goes for copywriters, script copies to your website that look impressive.

It's important to consider other important factors while making a website. A website should be future-proof and outrun the competition. It all means adding design elements that look fresh, new, and responsive. It has to be unique and creative like the service company provides. Another thing worth mentioning is that your website should be easy to navigate with a navigation bar. The navigation bar is the steering of your site, guiding your user with every linked page possible.

To sum it up the point in short:

  • A website that’s responsive and well designed 

  • Make it purposeful by adding design element related to your services 

  • Use unique ideas that make your website more interesting that attracts and converts viewers 

  • Adding fresh design elements, including images, graphics, and well-written copies.

2. Communicative message


What you need most in your website after grabbing the attention of the visitor with good  website design, is easily accessible and intuitive services. Viewers must understand what value you provide to convert them to clients. To communicate better with your website, you must add some specific webpage. The web pages will give maximum information about you and your business.

The pages that must be needed on your website are:

  • Home page

  • About us

  • Services

  • Testimonials

  •  Portfolio

  • Contact us

These are the key web pages that help you to convert your future client. All web pages convey different stories about you. Keep in mind that you are transparent and clear with your services. Add specific details about your services. For example, using bullet points to mention accurate information can help readers understand better.

3. Say it Loud


The page that the user would see after navigating to the About Us and Home page is the service page. People often tend to add silver and stars to make the home and about us page appealing but neglect to put on some work for the service page too. So, it's necessary to build up the service page crisp and clear with detailed information about your unique service.

When creating a service page for a creative agency website, it's crucial to display the unique services and expertise the agency offers. The service page should be easy to navigate, visually appealing, and highlight the agency's strengths.

  • Define your services clearly with a brief exposition and how you can fulfill the client's needs. 

  • Provide the approach and process you go through while working on the project. 

  • Use clean and clear words and sentences and add points for better understanding.  

  • Add CTA button Call to action button to encourage potential clients to book your consultation.

4. Your work experience


Adding work experience and testimonials helps to build trust in the reader's mind. Your work experience reflects that you are genuine and have the required skills to fulfill the viewer's requirements. Think about yourself while assigning work to someone. You may prefer to give it to someone with enough experience rather than someone with no prior experience. Small things like this affect the conversion rate of your website.  

You can also add brief case studies to show that you put effort into the project. With this, you can educate the viewers about the process, set expectations, and differentiate yourself from competitors.

It is also crucial to highlight any industry awards or recognition rewarded for completing the project. Small steps like this help to build credibility and trust with potential clients.

5. A personal touch


Many new startups fail because they lose touch with their work and audience. Your website breathes and grows with time and binds viewers with the value provided. It's crucial to stay involved and connected to the work you do and the people you serve to increase your chances of success.

Adding a personal touch to your website can help build a stronger connection with your audience and differentiate your brand from competitors. Here are some tips that you can implement on your future website.

  • Add something different to your website that sets you apart

  • Writing helpful blogs and personal blogs to involve viewers in your life

  • Share your work experience with your clients

  • Offer personalized services or worthy offers through membership or subscription clients

You can also implement personal touch by giving your custom look to your website by giving your work to the Right agency with enough experience. 

If you are looking for a solution to make your custom-built website from scratch for your business? Then contact us with just one click for a free consultation.

A website with a personal touch

Build the website of your dreams. Our expert developers assist you to frame a purposeful website for your business.

Acquaint experience in making creative agency website


Our team at Acquaint offers top-notch web development services to help leading companies in various industries achieve their goals. 

Acquaint Softtech is a well-known name in the web and app development industries. With years of experience, our team gives a helping hand to your business to make your online presence as prominent as possible through the custom-made website. Our service includes various forms of development to fit every client's needs.

Services we provide

  • Frontend web development: Custom-built design as per your needs 

  • Backend web development: Your website needs back-end support? We are here for you. 

  • Custom built web development: A fully custom website from scratch for your unique business 

  • Mobile app development: Need to boost your business through custom-built applications, we do that by making all platform application 

  • MVP development: Your first step towards success with custom-built MVP 

  • eCommerce website development: A website that is fast and smooth, just like your business sales 

  • CMS development: A Custom-built CMS that fits your needs to run your business smoothly 

  • Database system: with our assistance, put your data in safer hands with our custom-built Database system

Our team of remote developers are highly trained in a range of technologies, from simple languages like HTML5, CSS3, and JavaScript to advanced stacks like Laravel and Django. With our remote developers or team, you can outsource your custom project to meet your needs. Need a Laravel developer? We've got you covered. Trust Acquaint team to create a tailored solution for your business.

If you are interested to know more about Acquaint's work, read further about the small case study added to the web development process for the website for Banyan & Flinch  that focuses on brand building by offering different types of services with creative ideas. The case studies highlight the success of the web dev project and show Acquaint’s expertise in building websites. This short case study will help you understand the process of creating custom-made websites.

Banyan and Flinch

For making Banyan and Flinch, we used technologies that fit the needs of our clients.   

UI design: Photoshop

Frontend development: JavaScript

CMS: WordPress Development

Banyan and Flinch a Branding & Marketing Agency

Banyan and Flinch is a business that focuses on brand building through well-scripted copies. Annie Molnar, the founder of the Banyan and Flinch, after years of experience working in the same field. They wished to have a strong online presence, to be in a position to help more businesses. Not with just scripting copies but by starting her own creative Branding and Marketing business.

Requirements of Banyan and Flinch

Just like the unique name of the website, Annie had similar ideas for her website, a custom-built website that suits her style. She is a brilliant copywriter and is aware of what she wants on her website. Starting with the design, she needed a well-designed, colorful, and user-friendly website that's easy to navigate with a responsive design suited for all screens. 

Being service-based, she required a varied set of web pages for distinct purposes. The main focus was to showcase what she offers, so a well-designed service page and about page were essential. 

As she loves to teach others about writing, she also needed a blog page to help connect with readers.

How Acquaint Overcome Challenges


Working with Acquaint helped Banyan & Flinch build a website that she could be proud of and help her grow her business worldwide. The design team of Acquaint made a feature-rich website as per their requirements.

  • A custom-designed website that suits the unique business of Banyan and Flinch. 

  • Created different web pages that show complete details about Annie’s expertise and their services. 

  • A website that looks amazing and serves its purpose by providing enough details without overdoing the design of the website.

  • Uniquely designed email capturing pages and social sharing help easy sharing to all social media platforms.

  • Easy-to-navigate website and responsive website suited for all types of screens.

Teaming up with Acquaint not only helped Banyan & Flinch with a good website but also gave them a platform to serve different businesses. Eventually, this helped them grow.

Skyrocket your Business with a custom-made website.

If your business is also looking for an opportunity to build a custom website. Feel free to book an easy consultation with free-of-charge estimation.


Building an exceptional creative agency website requires careful consideration of various factors. Implementing all these factors ensures you end up with a custom website that helps you meet your end goal. If you plan to build your website and don’t know where to start, consider hiring a remote developer from Acquaint Softtech or contact us to create your custom-built website from scratch. Our team is here to assist you in building your custom website as per your needs.


How much does it cost to make a creative agency website in 2023?

Making a website cost different for every individual, but in the end, it comes to the requirements.  To give a general idea, a simple website with the necessary features and a well-built design would cost around $2000 to $5000. 

We can build the website anywhere between $100 and $10,000 or even $100,000. But it all depends on the requirement and how well-built the website you need is.

Please send us details of your requirements and we will respond promptly with a quote.

What is the difference between a marketing agency and a creative agency?

A marketing agency mainly focuses on marketing strategies. Meanwhile, a creative agency focuses on creative aspects of marketing by creating appealing designs, content, and copies for your business.

How much time does it take to create a creative agency website?

The time required to complete a website project varies according to its size. A simple website typically takes 1-2 months, while a custom website with advanced features can take 4-6 months and up to a year.

What type of work is included on the creative agency website?

A creative agency is a company or organization that specializes in providing creative and strategic services. They help create appealing designs, content, and copies for your business.


Mukesh Ram

Founder and CEO, Acquaint Softtech

I love to make a difference. Thus, I started Acquaint Softtech with the vision of making developers easily accessible and affordable to all. Me and my beloved team have been fulfilling this vision for over 15 years now and will continue to get even bigger and better.

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