Day by day, technology is surprising us with innovations. And within a blink of an eye, trends are evolving. There is no stoppage to the use of social media. Due to its changing features and adaptability, the count of users is rising exponentially. Let’s sneak peek into the 6 social media marketing trends that are ruling in 2018.
1. Live streaming videos are the hot favorites
Video content is ruling the internet. Survey reports show that the pace with which the video traffic is increasing is breaking all records of 2018. People find video content more appealing than text. This is why all social networking sites like Facebook, Periscope, Instagram, and Twitter have launched their versions of live video streaming. Now, it has become an everyday habit for all of us.
2. Chatbots to boost your customer relations
We all know that no other medium is as interactive as social media. You won’t find such an instant reach and response anywhere else. The one which is trending now in the market that can multiply your customer reach is Chatbots. It can make real-time engagement with the customers. Chatbots are used in instant messaging apps, which are becoming the next big thing in content marketing. From the time we wake till we go to sleep, we keep hanging around in Messenger, Whatsapp, or any other messaging apps. So Chatbots can be used efficiently to provide 24/7 services to customers.
3. Augmented Reality and smartphones
The rise of AR-feature has increased a lot in the past few years. With the emergence of new augmented reality experiences on smartphones, mobile traffic has exceeded desktop traffic. Mobile marketing has become the new gripping trend. That is why many social networks are planning to introduce new ways of integrating AR into their platforms.
4. Paid yet more personalized contents
The need for personalized content is in demand. Thus, many businesses are turning into personalized content to connect to customers. So, social media platforms are also coming up with retargeting trends. Now the user will see posts and ads that are more relevant to them. It will create a brand recall value and will touch the heart of the audience. It will prompt them to interact with the company more personally.
5. New trends, new competition
Though Facebook is still ruling the social media platform, others like Youtube, Instagram, Twitter, Pinterest, and LinkedIn are not behind. It is crucial to keep an eye on each other to understand the changes in the popularity of social networks, which is essential to marketers.
6. Social influencers are getting huge followers
People are moving from traditional advertising and to social influencers. A lot of brands are working with influencers to increase their credibility and trust in their target audience. They are the group of people who have the authority, ability, and credibility to influence a definite audience. Studies show 49% of Twitter users rely on recommendations from influencers only.
Virtual Reality, Augmented Reality, live video streaming - all have successfully created a buzz in the current market, showing a good impact on user engagement. It is necessary to interact with them personally to reach the heart of your audience. Thus, social media is becoming more about people than technology. So keep yourself updated and be open to new changes and trends to survive in this competitive world.