Significant updates and trends are emerging worldwide to provide an unforgettable User Experience. To survive in this cut-throat competition, one needs to be unique in some way and contribute something creative at every step.
No matter what effort you have put into your website, if it fails to give a smooth User Experience, everything goes in vain. Satisfying the user is the ultimate goal. If their expectations aren’t met, the road ahead will become tough for you. Thankfully, we witnessed some great new innovations in UX design this year. And by looking at their popularity, we can say they will definitely continue to impress in 2018 and beyond. Let’s check out those emerging trends.
Content is the new trend
Businesses are trying their hand on content-focused design strategies. It not only keeps the user engaged for a long time. It will also encourage the user to check out other things on the website. UX design industry is dumping the conventional way where the only aim is to fit the content wherever possible. Now, they are implementing more design-based content. The reason being is it can create more impact on the viewer. A content-rich website serves two purposes. It will build trust and relation with the user by indicating that selling a product is not their only aim, while the second one is SEO.
Not all of the sites are dependent on text content. Instead, a full-screen video is doing the trick for them. Visuals always impress and attract viewers, which is why a video can impact more if portrayed well. This trend has set such good records of User Experience that it is not likely to go away anytime soon.
Typos are the charmers
Typography can never go out of fashion since it can be unique in numerous ways. There is no limit to what you can do with fonts, size, colors, and effects.
Brilliant use of gradients on a website can please anyone. In 2018, you will see brighter, more vivid colors and greater use of Gradients.
Illustrations are a visual treat
The reason that makes illustrations stand out is their ability to tell a story on their own. This emerging trend is likely to stay relevant in 2018 because illustrations are extremely versatile visual elements. You can make them appear as you like; sophisticated or simplistic, playful or straight to the point. They will undoubtedly give an incredible user experience.
Though trends change with time, some remain and continue to impress for a longer duration of time. And to give a remarkable User Experience, a collaborative team of designers, marketers, developers, and writers are a must, which we have already on board. Contact us today at firstname.lastname@example.org or give us a call at +1 773 377 6499 to get the best UX design on your website.