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How to Build a Professional Healthcare Website In 2023

April 26th, 2023
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Introduction

The rapid growth of web development has positively influenced every business sector, including the health sector. Doctors and medical business owners use websites to grow their businesses by helping patients. Creating an attractive and professional design is crucial for attracting more customers. This blog explains how to build a professional healthcare website design. It is a guide to developing a perfect and minimalistic design for your website

What is Healthcare website design or web development

Healthcare website development usually includes understanding the type of audience you are targeting and the service you want to provide. A well-built professional website can help the patients by making it simpler to gain medical assistance. For example, you are making a healthcare website for patients to provide a seamless appointment booking experience for your healthcare services and treatment options. It can also benefit healthcare providers by allowing them to communicate with patients and provide online treatment support on a timely basis.

Difference between website development and design

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Website development and design are two different processes that work together to create a functional and visually appealing website. The process includes designing or crafting sites, which we usually refer to as web design. This includes making websites visually appealing using the right colours, graphics, and typographic elements. Generally, web designers or frontend developers create a website using main languages like HTML5, CSS3, JavaScript, and Bootstrap.

Meanwhile, Web development includes coding to develop the technical aspects of the website to make it functional. Web developers usually work with the backbone of the websites, which means the backend. Backend developers manage data and also focus on developing a well-optimized and fast website. Generally, back-end developers use demanding programming languages like Laravel development, Python, PHP, JAVA, and other more extensive programming languages.

Role of a Web designer

  • Create visually appealing websites with good UI/UX. 

  • Use software such as Adobe Photoshop, Illustrator, and Sketch. 

  • Use languages like HTML, CSS, JavaScript, and Bootstrap. 

  • Responsible for making mockups and prototypes for websites. 

  • Focus on creating an intuitive and engaging user experience. 

Role Web Developer

  • Responsible for building technical aspects of the website. 

  • Use languages like Laravel, PHP, Python, Java, Ruby on Rails, and more. 

  • Focus on optimizing and maintainable code for smooth-running websites. 

  • Developers are also responsible for MVP development, database management systems, and more.

Why does your healthcare business need a website?

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In 2023, more business owners are shifting towards an online business model, including healthcare sectors, and there is a good reason for it:

  1. To establish an online presence and build trust: Establishing an online presence helps you to create assurance that you are genuine. It also assists you in reaching your potential patients searching for healthcare services. What would you prefer, a well-reputed doctor with an online presence or another doctor that no one has heard of and for whom there is no website for reference or a very badly designed website.

  2. To provide details about your service: The advantage of making a website is that you can showcase your services in one place, which makes it easy for patients to understand.

  3. To simplify management tasks: Managing data would get easy with a website. Now remote developers can develop advanced database management systems that automate the tasks of scheduling an appointment and filling patient forms.

  4. To beat the competition: With more and more healthcare businesses going online, having a website is essential to stay competitive. A well-built website can help you to outperform the competition.

Do you Know? According to Statista Health Care market value will reach up to US$60.72bn in 2023 and is expected to reach US$92.01bn by 2027. Translates to an annual growth rate of 10.95% from 2023 to 2027.

How to Build a Professional Healthcare Website Design

A typical healthcare website will be high on functionality with less stress on the look and feel. But then there are also a small percentage of websites that are exclusively informative with few essential features. 

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1. Visual design

People often make mistakes while creating a website for healthcare by making it funkier and more appealing rather than keeping it minimalistic. Healthcare related websites  should be appealing but avoid overdoing it. The information needs to be clearly visible, especially the medical procedures and treatments. It is also important to have appropriate feature list. That means a healthcare website should be clean and minimalistic by using white spaces effectively, which means using the blank areas between design elements to enhance the overall look and feel of the design without cluttering the layout and keeping the flow consistent. 

Also, consider using colours that are easy on the eyes. Use shades that are not distracting and follow the scheme of the healthcare site. Keep it well-optimized and responsive, this will be only possible when you hire remote developer or any professional web developer. Hiring expert developers can open endless possibilities to increase the level of your website. 

To sum it up:

  • Use a simple and minimalistic approach for your website 

  • Use shades that are easy on the reader's eyes 

  • Use of blank spaces or white spaces to enhance the overall look 

  • Keeping the consistent flow of the website

2. Easy navigation

An easy-to-navigate website is what makes the user experience more promising for a healthcare website. For example, a user navigating your website aims to gather knowledge about the service you are offering. So, it would be best to make your website easy to navigate by undertaking these small steps mentioned.

  • Use clear and easy-to-read labels that are easy to understand. 

  • Use a simple and consistent layout similar to your website. 

  • Add drop-down menus and make it easy to use. 

  • Add small features like the scroll back to the top button making it convenient to get to the top.  

  • Adding search bars that provide easy searching to navigate the specific part of your website.

3. Mobile-friendly design

As the name suggests, mobile-friendly design means optimizing the website for a smaller screen. 

  • Responsive design that fits all types of screens 

  • Optimizing the website, includes button size, animations and website layout.

  • Use high resolution images but ensure they load smoothly and fast on all devices.

  • Optimizing appointment forms that fit small screens and are readable 

  • Use features like click-to-call buttons and swipe gestures to enhance user experience.

4. Content Strategy

After designing the website, the big task is to add content and graphics to your website. Using the right copy and content strategy can help to attract more users. Here are some quick points to help you understand how to better design the content strategy

  • Use text, languages, and copies for your website to attract users.

  • Use words for your service page in a clean and clear voice. 

  • Write blogs for your website to educate your patients about the healthcare strategies related to your services. 

  • Make content that is relevant and helpful to your readers.

5. Adding pages that are necessary

When building a healthcare website, it's important to add the necessary pages that will provide value to your audience. Here are some pages that you should consider adding:

  • Home page: Main page with an overview of your service and other information related to your services. 

  • About us page: About us defines what you do, your missions, goals, and values. You can also add your journey and personal details that set you apart. 

  • Service page: The page that explains your services in brief, that provides your healthcare services in brief. 

  • Testimonial page: A page that defines your history about your previous work with clients. Testimonials help to build trust for your patients, which is necessary for the healthcare industry. 

  • Appointment booking page: The most needed page if you are a doctor and want to make it easy for your clients to book your appointments. Allows you and your user to book an appointment with ease.

These are the primary pages that must be needed in healthcare website development. You can add extra pages like blog pages if you plan to give knowledge to your patients with a blog post. If you are not sure about adding extra pages or features to your website, you can start with MVP development too. MVP will help you to give a general idea of what you need in your website.

Read this to know more about MVP development guide

Healthcare website design example: Acquaint a short case study

Acquaint Softtech is an experienced team of web developers that provides cutting-edge solutions in development services. With a history of 15+ years, we deliver innovative solutions to brands worldwide with a thoughtful approach to development. All this translates to developing the best possible outcome as per the requirements.

As a leading brand in web development and Laravel development services, we also covered developing websites for the healthcare industry.

Recently we worked with a team of doctors to develop a website called Coastal VI. They needed a website to showcase their medical expertise and services. They also wanted to make it easier for patients to book an appointment online. Coastal VI is a team of doctors that mastered the art of curing various illnesses related to the blood vessels. They are a team of Cardiovascular surgeons from the USA. Coastal VI needed an easy-to-navigate and minimalistic website with requirements that fulfil the patient's needs.

Technologies used for Coastal VI

  • Frontend Development: Photoshop, JavaScript

  • CMS Development: WordPress

Requirements by Coastal VI

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  • Coastal VI wanted to develop a clean, minimalistic, and user-friendly design that's easy to navigate. 

  • A website that helps to showcase their services to the patients, a website with different pages that help provide enough information to the clients who visit the site.

  • Another goal of Coastal VI is to provide a seamless appointment booking system so that patients can easily book an appointment with them without any complications. 

  • A database management system that helps doctors manage data like appointment scheduling and procedures, as well as billing and payment data. 

  • Additional features included newsletter subscription, map integration, and social sharing for effortless communication.

check out coastal vi healthcare website development project

How Acquaint Helped Coastal VI With Advanced Solutions

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Coastal VI wanted a website that looked good and had a simple, minimalistic, and consistent design. Our designers started working on the design elements of the website with Photoshop. With Photoshop, our designers created a website layout by taking a minimalistic approach. They used simple shades that are easy on the eyes to make it as minimal as possible yet convincing to the user. 

The other purpose of a website is to showcase what Coastal VI does and its services. Our team also integrated an appointment scheduling system and data managing system for handling patient data effortlessly. For CMS, we chose WordPress cms development, as it’s the leading CMS in the world of website development.

As per the requirements, the developer team also took care of adding all primary features like newsletter subscription, map integration, and social sharing. Joining hands with Acquaint helped Coastal VI to help their patient's book appointments seamlessly through an online platform. This enables patients to reach doctors more effortlessly.

Get the best out of your Healthcare website

Our team of experts is here to help you. Book a free consultation with our senior Developers to build a custom-made website for your business.

Technology Stack for Healthcare Web Development

There are a wide range of technologies available to develop your website thus, allowing you to choose from many. But it would be best to use the technology that suits your requirements. Here is the tech-stack list for the healthcare web development process.

Best Programing Languages and Frameworks for Healthcare Web Development

  • Laravel 

  • JavaScript

  • PHP

  • Python

  • Django

  • Ruby on rails

  • Java

Frontend Development tech stack list for healthcare web-design

  • HTML5

  • CSS3

  • JavaScript and its frameworks like Angular, React and Vue.

  • Bootstrap

Database

  • MySQL

  • PostgreSQL

  • MongoDB

Compliance for Healthcare Web Development

Healthcare web development must adhere to several regulatory requirements to ensure the protection and confidentiality of patient data. Some of the key compliance frameworks and regulations for healthcare web development are:

  • HIPAA

  • GDRP

  • SOC 2

  • HITRUST

Common Services

If you are new to web development, it probably gets complicated to understand what development and compliance all are about. But if you plan to build a website, Acquaint Softtech is here to help you. Our well-experienced developer team will take you through a step-by-step guide to develop a website.

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What can we do for you?

  • Custom-built-Apps: needed a boost up your business through custom-built applications, we do that by making all platform application

  • Frontend web development: Custom-built design as per your needs 

  • Backend web development: Your website needs back-end support? We are here for you. 

  • Custom-built web development: A fully custom website from scratch for your unique business 

  • MVP development: Your first step towards success with custom-built MVP 

  • eCommerce website: A website that is fast and smooth, just like your business sales 

  • CMS development: A Custom-built CMS that fits your needs to run your business smoothly 

  • Database system: with our assistance, put your data in safer hands with our custom-built Database system

Healthcare Website Development: Cost and Time In 2023

The cost and time of making a website vary from person to person. It depends on the requirements and several other factors:

  • A healthcare website with basic features generally costs between $2,000 and $5,000.  

  • The cost to build a website with advanced functions, like adding more complex Database systems and features costs from $5,000 to $15,000. 

  • It may go over $30,000 or more, depending on the complexity of the website. Some healthcare startup companies and businesses invest over $50,000 to $80,000 more to create the best online presence.

Time it Takes For Healthcare Website Development.

In general, Healthcare websites made from scratch will take around 1 to 3 months. The time it takes to set up a website can vary depending on several factors. If the project is big and a website requires more sets of features and a complex database system, then it can take up to 6 months.

Conclusion

Building a professional healthcare website design in 2023 requires carefully considering user experience, accessibility, and security. It is important to create a website that is easy to navigate and provides value to patients. In addition, incorporating features like appointment scheduling, database management system, and other features we mentioned in the blog can improve the site's overall functionality. 

Hire remote developers or a professional team and utilizing the latest technology, like Laravel can work wonders for your business. Healthcare organizations can create a website that meets the needs of their patients and improves their online presence.

Overthinking Leads to Confusion

Still thinking about what stacks to use for your website? Our experts are here to help you. Book a meeting with our experts in just a single click, start your journey of web development today.

FAQ

What is a Healthcare website?

Healthcare websites provide detailed information regarding services that a doctor or a hospital offers with features that help patients to book an easy appointment using the website. The idea of developing healthcare websites is to provide convenience to patients or users who want to take services from a doctor, hospital, or clinic.

How much does a healthcare website design and web development cost in 2023?

The time for creating a website differs from person to person. It is contingent on the needs to be met, however, to give an overall concept:

  • Healthcare website with basic features: $2,000 to $5,000

  • Healthcare website with intermediate features: $5,000 to $15,000 and goes up to $30,000

  • Healthcare website for small startups and businesses: $30,000 to over $80,000

How much time does it take to develop a Healthcare website?

In general, healthcare websites created from scratch take between 1 and 3 months. The time required to create a website depends on several factors. It can take up to 3-6 months if the project is large and requires a database system and more features.

Benefits of developing your healthcare website

Well-built websites have many positive factors that will help you in the future. To sum it up clearly, Healthcare websites help:

  • To establish an online presence.

  • To provide details about your service.

  • To simplify management tasks.

  • To beat the competition.

  • Benefits your users or patients with easy appointment booking.

What are the Top Features to add to your Healthcare websites?
  • Easy and minimalistic design

  • User-friendly interface

  • Online appointment scheduling

  • Telemedicine options

  • Patient Portal

  • Health information for patients

  • Online payment options

  • Newsletter subscription

  • Database management system

  • Integrated maps and social sharing



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Mukesh Ram

Founder and CEO, Acquaint Softtech

I love to make a difference. Thus, I started Acquaint Softtech with the vision of making developers easily accessible and affordable to all. Me and my beloved team have been fulfilling this vision for over 15 years now and will continue to get even bigger and better.

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Table of Content
  • Introduction

  • What is Healthcare website design or web development

  • Difference between website development and design

  • Why does your healthcare business need a website?

  • How to Build Healthcare Website Design

  • Healthcare website design example

  • How Acquaint Helped Coastal VI

  • Technology Stack for Healthcare Web Development

  • Healthcare Website Development: Cost and Time In 2023

  • Conclusion

  • FAQ

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